Research Services
At Currie Nordén we are lucky enough to work with radio & audio businesses in many different countries, and see again and again the difference that high quality research can make to a radio or audio business. It impacts directly on reach, share, image, sales, promotions and revenue.
Our own research is built on proven best practice. It has been refined through the hundreds of research projects we have delivered for many different clients in many different markets. We are proud of our work and confident in the results. Currie Nordén research represents a sound investment in the highest quality research and insight.
Market Studies
Providing The Strategic Market Intelligence You Need
Every market, every radio station, every audio business and every situation is different. That’s why every Market Study we do is different too.
When you want to know more about:
- Your station(s) and competitors
- Listener priorities, attitudes, values
- Station drivers, personalities, slogans & images
- Morning show features, benchmarks & presenters
- And much more…
Music Mapping
Finding The Optimum Music Recipe
On a typical music radio station, music accounts for 70- 80% of the output. It is therefore critical that the music policy is optimised.
If you are planning a new station launch, a Music Mapping study will tell you exactly where the biggest gap in the market is.
If you're managing a portfolio, the music market has moved, you want to reposition your station, you want to identify the format boundaries, or you just want to optimise the output, a Music Mapping Study will tell you exactly what the optimum music recipe is for your radio station.
Song Testing
Maximise Your Audience And Increase Listener Satisfaction
Library tests are used to test a large number of individual songs and to find the familiarity, passion and burn for each one.
We also use Library Test data to design and build the optimum music architecture.
Library tests form an essential regular activity for almost all successful music radio stations whatever the format.
We offer a choice of methodologies depending on both budget and local market conditions.
Content Testing
Test Individual Pieces Of Content, Benchmarks & Features
Content testing with Ultimate Aircheck allows you to test individual pieces of content, benchmarks & features second-by-second.
You can get the precise response from fans, occasional listeners and non-listeners, mapped to the content as they hear it. Of course the content can be your own radio station’s … or your competitor’s!
With Ultimate Aircheck you can discover the positive and negative triggers that stimulate the listeners, find any tune-out points and identify the elements that increase listener enjoyment.
Find Out More
Currie Nordén are the specialists in radio & audio research.
If you want expert insight and support, get in touch.